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| Nike vs. Stüssy |
Nike vs. Stüssy: A Case Study in Branding
Introduction: The Nike Swoosh
The Nike Swoosh is one of the most recognized logos in the world. It's an iconic symbol that has been used to identify Nike products for more than 50 years.
The logo was designed by Carolyn Davidson in 1971, when she was a graphic design student at Portland State University. She created the logo as part of her final project under her teacher's guidance, Sam Landwehr, who was also a graphic designer at the school.
The swoosh was created out of necessity when Nike's founders Phil Knight and Bill Bowerman couldn't agree on what type of logo they wanted to use for their new company. The two men were from different generations and had different views on what would be a good logo for their company. Knight wanted something simple with no intricacy or detail, while
Swoosh Meaning and History
The Nike Swoosh is one of the most recognized symbols in the world. It is a trademark that represents the company’s philosophy and its products. The Nike Swoosh was created in 1971 by a graphic design student named Carolyn Davidson, and it has been used by Nike ever since.
The word “swoosh” was first used in 1967 by surfers to describe the sound that water makes when it rushes into a narrow channel on a beach. In 1969, an ad agency executive named Neil H. Greenburg suggested to Phil Knight, who would become Nike’s co-founder and chairman, that he should use “swoosh” as the name for his new line of running shoes.
In 1971, Carolyn Davidson designed the now-
Nike Logo
Nike is one of the biggest sports and fashion brands in the world. It's success can be attributed to its iconic logo, which is often imitated by other companies.
The Nike swoosh logo was designed by Carolyn Davidson in 1971 as a symbol for the wing of the Greek goddess of victory, Nike. The company wanted a design that would be patriotic and also universal. The Nike swoosh is an example of this because it has become an internationally recognized symbol for athletic achievement and excellence.
Stüssy Logo & Brand Concept
Stüssy is an American streetwear company that was founded in the early 1980s. The company has been making waves in the industry for decades, and it’s still going strong.
The logo is a distinct symbol with its own history and meaning. It's not just a simple graphic design or a random symbol that has no significance to the brand.
Nike VS. Stüssy: Who's the King of Sneakers?
What is Nike?
Nike is a multinational corporation that manufactures athletic shoes, clothing and equipment. Nike was founded in 1964 by Phil Knight and Bill Bowerman.
Nike is the world's leading supplier of athletic shoes and apparel. Nike has been a pioneer in manufacturing running-related footwear since the late 1970s. The company's products range from sports equipment to clothing to shoes for various athletic pursuits, including running, soccer, basketball, tennis, golf, baseball and other sports.
Nike employs more than 35 thousand people worldwide with some of them being featured athletes like Cristiano Ronaldo or LeBron James. There are more than 1 billion nike customers around the world making it one of the most popular brands in the world today.